Second Annual Spirit of Memphis Social Relay: Memphis-Themed Initiative Supports Local Hospitality Industry
MEMPHIS, TN, August 14, 2024 -- Welcome to Memphis is partnering with Old Dominick Distillery to encourage the community to show their support of the local hospitality industry. The Spirit of Memphis campaign is an annual social media relay designed to engage hospitality professionals and their patrons; increase awareness of the Welcome to Memphis hospitality jobs board, and celebrate outstanding customer service. Following the success of last year’s campaign, a non-alcoholic category is added to the fun. At the end of the relay, Welcome to Memphis will feature one signature drink at their Annual Pick Awards party on October 21, 2024.
Starting on 901 Day, September 1, 2024, Welcome to Memphis will challenge local businesses to create a signature cocktail incorporating Old Dominick spirits. The beverage should be unique to each business and capture the Spirit of Memphis. To participate, customers and employees post pictures of themselves creating and enjoying Spirit of Memphis cocktails in a social media relay form. Posts should tag Welcome to Memphis (@welcometo901) and Old Dominick Distillery (@olddominick), use the hashtag
#SpiritOfMemphis, and follow both accounts.
“Welcome to Memphis is proud to support our local hospitality and tourism industry with training, recognition, and job placement, and the Spirit of Memphis Relay is a chance for businesses and patrons to get involved,” said Marcus Cox, Executive Director of Welcome to Memphis. “After customers enjoy a delightful and unique Spirit of Memphis cocktail, we encourage them to visit our website to nominate their servers, bartenders, or anyone in the industry for the Pick Awards, which recognizes and celebrates those who deliver authentic Memphis hospitality.”
To make it easy, guests can scan a QR code to visit the Welcome to Memphis website to make nominations. In addition, once on the website, all participants can visit the jobs board, a free and easily accessible resource for job seekers and hospitality employers.
“The Spirit of the City Memphis and its culture is hard to define, but a great cocktail made with spirits from the only distillery in Memphis is something we can all raise a glass to,” said Clark Schifani, Sales Director, Old Dominick Distillery. “Old Dominick is proud to work with Welcome to Memphis and bring awareness to the important work they do but also use this campaign as an opportunity to highlight the wonderful hospitality workers across our great city!”
To find out more about the Spirit of Memphis campaign, the Pick Awards, and the jobs board, visit the Welcome to Memphis website.
